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How I started my own LinkedIn newsletter – in 5 easy steps

n70products by n70products
July 17, 2025
in Blockchain
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How I started my own LinkedIn newsletter – in 5 easy steps
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How to start your own LinkedIn newsletter
David Gewirtz / Elyse Betters Picaro / ZDNET

It has been virtually precisely two years since I launched my weekly Advanced Geekery email newsletter on Substack. Every week, I checklist my newest ZDNET articles, showcase any new movies I put out, generally highlight initiatives I am engaged on (and people of readers), and share just a few nice YouTube videos and articles price studying.

The publication is an effective way for individuals who like my work to maintain up with what I produce.

Not too long ago, I’ve began getting requests for a publication on LinkedIn from members who’re way more LinkedIn-centric. Ever since Twitter took its wacky dive off the credibility cliff, LinkedIn has been selecting up the slack when it comes to skilled and work-related social networking.

Additionally: LinkedIn is making it easier to understand the full impact of your posts – here’s how

Because it seems, beginning a LinkedIn publication is each straightforward and free. You do not want a LinkedIn Premium account. LinkedIn will notify your community whenever you publish the primary version of your publication, and it’ll additionally invite new followers to subscribe. Every challenge you set out shall be shared to your feed. Plus, anybody who indicators up as a subscriber will get an electronic mail notification of their inbox.

I went forward and arrange Superior Geekery on LinkedIn. The 2 editions (Substack and LinkedIn) are principally equivalent. I now write and edit every challenge on Substack, then selectively copy and paste the content material over to a brand new LinkedIn publication article.

The publication on LinkedIn has rather less formatting management than the one on Substack, however it nonetheless appears to be like fairly good. I can copy the textual content (with included hyperlinks) from the Substack editor, however I’ve so as to add any photos to the LinkedIn model manually. It appears so as to add about quarter-hour to my workflow, which is a small quantity of effort to succeed in a unique viewers.

Tips on how to create a LinkedIn publication

On this article, I am going to take you thru the step-by-step course of I used to arrange my LinkedIn publication. If you wish to set one up for Substack, I documented that as properly.

It goes with out saying (however look, right here I’m saying it) that that you must log in to your LinkedIn account earlier than doing anything. As soon as logged in, click on Write Article within the Begin a Put up space.


Present extra

start-post
Screenshot by David Gewirtz/ZDNET

It is bizarre that you must click on Write Article to create a publication, however that is the way in which it really works.

When you’re within the article modifying interface, go to the Handle dropdown (indicated at 1), after which click on Create Publication (indicated at 2).


Present extra

create-newsletter
Screenshot by David Gewirtz/ZDNET

Right here, you will enter all the essential details about your publication. Enter the title of the publication, choose a frequency (I do mine weekly), after which enter an outline. You do not have a lot house for an outline, solely a bit of over 100 characters, so that you would possibly need to put together that forward of time.

newsletter-form
Screenshot by David Gewirtz/ZDNET

You additionally would possibly need to put together a publication brand. I exploit my little 3D printer robotic head brand for all of the Superior Geekery initiatives. Make the brand 300×300 pixels and add it to the shape.

Additionally: The fastest-growing jobs for new grads and how to land one, according to LinkedIn

When you click on Executed, you formally have a LinkedIn publication. The remainder is about the right way to put together and ship out a difficulty. Don’t fret. Nothing will put up or mail out till you inform LinkedIn to ship it out, so take your time making ready.

Now that you have created a publication, you possibly can put out your first challenge. Guests to your profile web page will see a Publication button, which allows them to learn or subscribe to your publication.


Present extra

visitors
Screenshot by David Gewirtz/ZDNET

Be aware the X over Create a Put up. If you wish to create a brand new publication version, that button is not what you need to click on. That is fantastic for a daily put up, however it does not get you into the publication modifying interface.

There could be a greater means, however I’ve discovered that the quickest strategy to get to the publication modifying interface is to click on the LinkedIn brand on the prime of the web page, then click on Newsletters within the facet menu.

logo
Screenshot by David Gewirtz/ZDNET

It will take you to your Newsletters display screen, which reveals your newsletters, in addition to these you subscribe to.

newsletters
Screenshot by David Gewirtz/ZDNET

Whereas we’re on this display screen, let me level out just a few key gadgets. Your publication shall be on the prime (proven at 1). To date, after two days, I’ve 91 subscribers. Clicking that may take you into one other display screen, the place you will start modifying your first version.

There is a three-dot menu on the proper (proven at 3). Clicking it gives you a share possibility, which is the place you get a hyperlink if you wish to share your publication. Here is the link to mine.

Additionally: How to make LinkedIn work for you: 3 things you must get right

Different newsletters you subscribe to shall be beneath that. Of specific observe is the publication (at 3) by Larry Dignan, who introduced me into ZDNET and was ZDNET’s editor in chief for a dozen years. Here is a link to his newsletter as properly.

Lastly, observe the X. For those who click on Create a Publication, you will create a brand new publication. Do not click on it.

OK, let’s transfer on. When you click on your publication’s title, you will be taken to the display screen the place you possibly can create a brand new version, which shall be your publication’s precise mailing. As you possibly can see, proper after I created the publication, I did not have any subscribers.

create-new-edition
Screenshot by David Gewirtz/ZDNET

Now, lastly, you will be on the publication modifying display screen. The picture that you just add shall be proven in your feed. It needs to be 1920×1080 pixels.


Present extra

blank-edit
Screenshot by David Gewirtz/ZDNET

You should use a brand new picture for every challenge, or a picture that serves because the nameplate on your publication.

nameplate
Screenshot by David Gewirtz/ZDNET

My method is to chop and paste the textual content from my Substack version. It is a pretty easy course of, as a result of the wealthy textual content is preserved, together with the hyperlinks.

paste
Screenshot by David Gewirtz/ZDNET

Footage do not minimize and paste from the Substack. Additionally, whenever you paste in a YouTube URL, it does not mechanically increase to a pleasant thumbnail of the video, because it does in Substack.

Additionally: Want a top engineering job in 2025? Here are the skills you need, according to LinkedIn

Including YouTube movies into the LinkedIn publication is a bit clunky. LinkedIn does have an possibility so as to add a picture or video, however you must add the picture or the video for it to work. So what I did was add my YouTube thumbnail after which embrace a hyperlink to the YouTube video itself.

youtube
Screenshot by David Gewirtz/ZDNET

Simply hold working your means by way of the interface till your publication is finished. You needn’t ship it out immediately. I selected to attend till Monday morning. The best way to keep away from speedy sending is to keep away from urgent the Subsequent button. As a substitute, from the Handle menu, select Drafts.

choose-drafts
Screenshot by David Gewirtz/ZDNET

It will present you the out there drafts, which is able to most likely be the publication you simply created. Go forward and click on Shut, and your publication is all able to go, however not despatched.

If you wish to find your draft publication, click on the Write Article button on the prime of your feed, then click on Handle, and choose Drafts. This is identical menu you used to create the publication itself, besides you are deciding on Drafts as a substitute of Create Publication.

Additionally: LinkedIn’s new AI tools guide you from job searching to nailing interviews – here’s how

At this level, you will see an inventory of your drafts. Most definitely, you will have only one — the publication you are about to publish. Click on the three-dot icon, watch out to keep away from the prominently positioned Delete possibility, and select Edit.


Present extra

drafts
Screenshot by David Gewirtz/ZDNET

Here is what the highest of my first LinkedIn challenge appeared like within the editor. I all the time use a title, after which a subhead, which is proven within the inexperienced field. You may have the chance to place a remark earlier than the publication nameplate, which is then adopted by the title. So, for me, I chosen the subhead (at 1) after which clicked Subsequent (at 2).

edit-mode
Screenshot by David Gewirtz/ZDNET

I pasted that subhead into the world that LinkedIn prompts with “Inform your community what this version of your publication is about…”

subhead
Screenshot by David Gewirtz/ZDNET

For those who scroll down in that posting window interface, you will see the Schedule and Publish buttons.

scroll-down
Screenshot by David Gewirtz/ZDNET

I clicked the little clock icon, which introduced me to the schedule interface. Right here, I chosen Monday morning at 6 AM PT, 9 AM ET, and clicked Subsequent.

schedule
Screenshot by David Gewirtz/ZDNET

The posting interface modified to point out the scheduled time of publication, in addition to a Schedule button as a substitute of a Publish button.

prepare-post
Screenshot by David Gewirtz/ZDNET

I pressed the Schedule button and was offered with the next display screen.

post-scheduled
Screenshot by David Gewirtz/ZDNET

This confirmed the publication challenge was able to go. Then I simply completed my night time, went to sleep, and a bit of after I obtained up on Monday morning, the publication was mechanically posted. In future weeks, it is going to even be despatched to all who subscribe.

There you go. The method is a bit convoluted, however after one time by way of, it is going to be straightforward sufficient. Every week, I am going to publish my weekly replace to Substack subscribers and followers, and to LinkedIn subscribers and followers.

Additionally: Social media beats TV as top American news source for first time, study finds

Good luck. Remark right here or on LinkedIn in case you create a publication. I might like to know.

What about you? Have you ever thought of beginning a publication on LinkedIn? For those who already publish one elsewhere, are you excited about repurposing it like I did? What options or limitations have you ever run into on LinkedIn versus different platforms like Substack? Do you see LinkedIn as a viable long-term house on your publication content material? Tell us within the feedback beneath.


You possibly can observe my day-to-day venture updates on social media. Remember to subscribe to my weekly update newsletter, and observe me on Twitter/X at @DavidGewirtz, on Fb at Facebook.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, on Bluesky at @DavidGewirtz.com, and on YouTube at YouTube.com/DavidGewirtzTV.

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