Jupiter, a decentralized buying and selling platform on Solana, has introduced plans to launch its stablecoin in partnership with Ethena Labs.
The brand new token, referred to as JupUSD, is scheduled to go stay in mid–This fall 2025. In keeping with an X put up on Wednesday, JupUSD will probably be built-in throughout all Jupiter merchandise, serving as collateral on its perpetual futures alternate, a liquidity asset in Jupiter’s lending swimming pools and a buying and selling pair.
In keeping with Jupiter, the stablecoin will probably be 100% collateralized by Ethena Labs’ USDtb, a dollar-pegged token backed by short-term US Treasury property. Over time, USDe, Ethena’s artificial greenback, will probably be added as collateral to optimize yield charges.
The venture is being in-built collaboration with Ethena Labs, the issuer behind the stablecoins USDe and USDtb. According to DefiLlama, the tokens’ market capitalization at this writing stands at $14.8 billion and $1.8 billion, respectively.
Ethena Labs confirmed the partnership in an X put up on Wednesday, saying the token is being constructed on its white-label stablecoin-as-a-service stack — a framework that enables the issuance of branded stablecoins utilizing Ethena’s infrastructure and collateral administration.
In keeping with Ethena, JupUSD will function the first collateral on Jupiter Perps, with roughly $750 million in current stablecoins held within the platform’s liquidity pool to be step by step changed by JupUSD.Â
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The rise of white label stablecoins
Because the stablecoin market surges previous $300 billion in market cap on the back of clear regulation and rising adoption, particularly within the US and Europe, a number of sorts of stablecoins are rising.
On Thursday, SUI Group introduced plans to launch suiUSDe and USDi, the primary native stablecoins on the Sui blockchain, in partnership with Ethena Labs and the Sui Basis.Â
Primarily based on Ethena’s white-label stablecoin infrastructure, USDi will probably be absolutely backed by tokenized BlackRock’s BUIDL fund shares. On the identical time, suiUSDe will function as an artificial greenback utilizing a delta-neutral hedging technique.
The US state of North Dakota introduced plans to launch its personal US greenback–backed stablecoin, the Roughrider Coin, in partnership with fintech firm Fiserv. The venture builds on Fiserv’s white-label stablecoin initiative for banks, launched in June 2025.
Alongside Ethena and Fiserv, a rising variety of firms now allow companies to challenge their very own stablecoins with out acquiring separate licenses or growing customized infrastructure. Firms providing infrastructure for white label stablecoins embrace a startup referred to as Bastion and global payments company Stripe.
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